In 2012, Entropic made two transformational acquisitions, integrating teams and technologies from Trident Microsystems and PLX Inc. These acquisitions significantly increased the scale and scope of the Entropic product offering and market opportunity, as well as doubled the team, globally.
While Entropic has evolved over the years, its brand image has remained relatively unchanged. Given the acquisitions, Entropic re-launched its brand with a logo, message and vision refresh in January 2013; taking inspiration from the Company’s heritage and values coupled with the Company’s powerful opportunity that lies ahead…to re-engineer the global TV experience.
There’s a rich history to our name. Originally “Entropic Communications,” our Company’s name was derived from the word "entropy," which is a term used in Information Theory to represent the amount of information contained in a message (usually measured in bits). Given the Company’s initial focus on core technology to optimize a multimedia network on the in-home’s coaxial wiring – it was a natural name choice for the Company in 2001.
More than a decade later, our Company has undergone a tremendous transformation and is now recognized as the only pure-play platform semiconductor in connected home entertainment. We have a robust product portfolio that includes world-class set-top box (STB) system-on-a-chip (SoC) solutions and products in the connectivity market, which include our MoCA® (Multimedia over Coax Alliance) silicon and software, direct broadcast satellite (DBS) outdoor unit (ODU) solutions and Broadband Access silicon – under our c.LINK® brand.
With our product diversity and new market positioning, 2013 is the time to refresh our brand profile.